| STRATEGIC
PLANNING |
The
best way to predict the future is to create it! Strategic Planning is
a process that determines the future of the organization and what organizational
resources will be needed to ensure that success. The process helps determine
business opportunities and resources that are required to convert opportunity
into success.
Business owners and
leaders today have found that developing a strategy and an implementation plan
is far more effective than leaving the future to chance. Furthermore, developing
a strategy, a vision, a mission, and a specific plan of action contributes
to long-term, sustainable success. If implemented correctly, it will create
higher levels of motivation and commitment, and fuel continuously higher levels
of achievement from everyone within the organization. |
| Developing
the Plan |
The Strategic
Planning process provides a format for developing specific strategies, converting
those strategies into a business planning process, and establishing measurable
and attainable organizational goals. It is a process that involves not only
determining where an organization wants and needs to go, but also, how it
is going to get there. |
| Steps
for Planning an Effective Process |
• Basic
Foundation
• Business Philosophy
• Vision Statement
• Values and Principles
• Vision |
• External
Assessment
• Competitive and Trend Analysis
• Internal Appraisal
• S.L.O.T. Analysis
• Mission Statement |
• Critical Goal
Categories
• Organizational Goals
• Market and Sales Plan
• Implementation |
| The
Results are Measurable |
• Increased
Market Share
• Maximized Return on Your
Intellectual Capital
• Increased Shareholder Earnings
• Strengthened Focus on Attracting, Servicing, and
Keeping Customers
• Greater Employee Contributions to Results Realized
|
• Defined
Strategic Direction
• Corporate Values Developed
and Sustained
• Motivated Employees
• Resources Allocated
• Success Defined
• Teams Created
|
• Guidelines
for Delegation and
• Decision Making Provided
• Pro-Active Management Promoted
• Trends and Technologies Identified
• Sense of Purpose Created |
| The
Formula for Success |
 |